AMC Theatres is issuing a warning to moviegoers that their movies may not actually start at their listed showtimes.

Industry leader AMC Theatres is reversing course and joining its rivals on July 1 in adding regular ads to its pre-movie lineup in a worrisome trend for studios.

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Nation World Major movie theater chain announces it'll be adding more commercials before movies Moviegoers can expect to have a longer pre-movie show starting next month at one major theater chain.

On Tuesday, Bloomberg reported that AMC Entertainment Holdings Inc. (NYSE:AMC) reversed its stance on pre-movie commercials and reached an agreement with National CineMedia Inc.

Essentially AMC has hammered a deal with National CineMedia Inc. to run the spots during each movie’s pre-shows. National CineMedia is the ad network in major exhibition circuits.

Moviegoers may have to wait a little longer before movies start at AMC Theaters as the theater chain is updating its pre-show.