A/B split testing marries creativity and data analytics to create more powerful, more effective campaigns – here’s everything you need to know. A/B split testing used to be a niche skill, reserved for ...
As PPC marketers, we constantly hear about the value of split testing – an essential practice for identifying what performs best and for driving long-term improvements in our accounts. It sounds ...
Writer and web designer Nick Usborne highlights the importance of A/B testing your web design. If you have some pages on a site which are critical to its overall success, instigate a program of A/B ...
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