A brand's logo is not only about visual identity. It also captures the brand's values and story -- which were evident in this ...

A logo is one of the easiest ways to identify a brand; change it and you risk confusing customers. Hence, why this chain has ...

Kawasaki replaced its stylized “K” logo with the River Mark in 2021, a symbol tied to the company’s heritage and future sustainability goals.

Discover the history of Case’s iconic eagle and globe logo. Learn how J.I. Case turned .....into a lasting symbol of agricultural innovation.