Alexa Plus is here but it's only supported by four Echo products as of now, and won't be supported by more than half a dozen Echo devices.

Some of the new abilities coming to Alexa Plus include the ability to do things for you — you’ll be able to ask it to order groceries for you or send event invites to your friends. Amazon says it will also be able to memorize personal details like your diet and movie preferences.

Amazon unveiled Alexa+, a new service that integrates generative AI natively into the company's longtime voice assistant — promising free-flowing conversations, plus the ability to learn user preferences over time to personalize the experience,