The iPhone maker is confronting challenges to show it can remain a technology powerhouse in the age of artificial ...

Apple has reinstated the Anything AI app after removing it over policy violations, following backlash and a clever iMessage workaround by developers.

The company has made a 180-degree reversal of a long-embraced philosophy. And it's strategically brilliant, given the ...

CNBC's MacKenzie Sigalos joins 'Squawk Box' to report on Apple's strategy in the AI race among big tech firms.

However, Arm has tremendous leverage here. For example, if Apple developed chips on another ISA, it would cause catastrophic ...

Apple Inc. AAPL turns 50, evolving from a near-bankrupt company in the 1990s to a $3.6 trillion tech giant. According to ...

Apple is testing a Siri upgrade for iOS 27 that could handle multiple requests in a single command, as part of its broader ...

These two giants have different approaches to AI.

CNBC’s MacKenzie Sigalos reports on how Apple is leaning on outside models for now while positioning itself to win if AI ...

Apple (NASDAQ:AAPL) and Microsoft (NASDAQ:MSFT) both reported fiscal second-quarter results within a day of each other in ...

Apple offers up to $400,000 in stock bonuses to retain top designers as OpenAI and AI startups ramp up hiring in the race to build next-gen devices.

Apple Inc. plans to open Siri to outside artificial intelligence assistants, a major move aimed at bolstering the iPhone as ...