The revival of Digg comes at a time when the social media landscape is in flux. With Twitter's transformation under Elon Musk, Meta's shift toward video content, and Reddit's recent public offering, Rose and Ohanian see an opportunity to offer a fresh alternative.

Digg – once known as “the homepage of the internet” – is making a come-back, after being bought by its co-founder Kevin Rose in partnership with Reddit co-founder Alexis Ohanian. It’s an interesting move given that Reddit was a competitor who pretty much inherited that “homepage of the web” accolade.