By incorporating AI into your marketing mix, you could be risking your team’s, company’s, or customers’ sensitive data. Using ...

At this year’s Web Summit, amidst the deafening hum of innovation and the clink of countless startup coffee cups, a ...

The new Jaguar identity has been panned before the brand’s full vision is unveiled, while it’s also been pulled into a ...

Kat Grib is redefining her approach to new business development by strategically blending the capabilities of AI with a ...

The Drum Awards Festival is over for another year. Over the last two weeks, The Drum has handed out Gold, Silver and Bronze ...

Another Web Summit has wrapped, and Lisbon is catching its breath after hosting 74,000 attendees. If you’re planning to dive ...

INGO Hamburg’s latest spot shows how Ikea’s e-commerce site makes it easy to fix the chaos caused by a mischievous cat.

In a season of dazzling holiday ads, the homelessness charity stands out with a poignant, real-life story. With over 150,000 ...

As generative AI continues its seepage into just about everything, Oscar Quine (who freelances for both The Drum and AI ...

This week’s creative campaigns take us from the icy wilderness of Norway to the dazzling lights of Las Vegas. Deleón Tequila ...

A diverse mix of partners is essential to a successful BFCM strategy. Brands should already have optimized and diversified ...

Public opinion on Black Friday has a chequered history. Back in 2020, one US news outlet called it “ one of our country’s ...