Generative artificial intelligence will eventually change the way organizations collect, analyze, and act on customer insights, Forrester Research says in a new report. But for now, only one-third of ...

Claravine has partnered with Slalom to create the Marketing Taxonomy Assessment to help companies identify gaps in their campaign taxonomies, create a strategic roadmap for data collection, and ...

Push notification technology, first introduced by Apple in June 2009 alongside its iOS 3.0 iPhone operating system, have steadily become more important to company marketing strategies. Push ...

Specialized Bicycles, a Northern California-based retailer of premium, electric, and motorized bicycles and cycling apparel and accessories, produces a massive amount of digital content, including ...

LinkedIn has launched Lead IQ and enhanced Account IQ capabilities in its latest Sales Navigator release. Lead IQ summarizes LinkedIn data around prospects' experience, achievements, interests, ...

DXPs provide seamless access to digital experiences across multiple channels and devices so firms don’t have to rely on separate tools to manage content. This is the biggest benefit offered by DXPs, ...

destinationCRM.com is dedicated to providing Customer Relationship Management product and service information in a timely manner to connect decision makers and CRM industry providers now and into the ...

Bloomreach, an e-commerce personalization platform provider, has added merchandising features to Bloomreach Discovery. The new features offer more control over what customers see and more ...

Mediaocean, an omnichannel advertising company, is acquiring Innovid, an advertising software provider, for about $525 million. As part of the deal, Innovid will merge with Flashtalking to create an ...

To get there, though, companies need to have confidence that the data housed in their CRM systems and shared between departments is being accurately and efficiently entered and used to communicate ...