If you’re an aspiring entrepreneur with a background in marketing and communications, an advertising agency might be the right type of business for you to start. You likely already have many of the ...

When it comes to offering employee compensation, the motto is generally “cash is king.” However, startups aiming to attract top talent within their budget constraints need to think outside the box ...

Consider how you make purchasing decisions. Are you more likely to buy something after seeing an advertisement or if someone you trust recommends it? Most people value the opinions of friends, family ...

Accepting credit cards and debit cards is a must for modern businesses. Fewer consumers carry cash, making alternative payment options necessary for customer satisfaction and retention. To accept ...

Joseph Juran was a pioneer in the study of quality control. His management theory has gained worldwide recognition in the science, engineering and mathematics fields. His “Juran’s Quality Control ...

Agile methodology, a process that breaks down larger projects into smaller phases and focuses on constant improvement, is one of the more collaborative methods of project management. As such, ...

Prospects are audience members whose brand engagement levels indicate they could become customers. Learn where to find B2B leads and how to develop them.

At business.com, we’ve spent years advising entrepreneurs, creating actionable guides for obtaining funding and managing business finances, and comparing and contrasting leading software and services ...

Meeting and connecting with professionals who can benefit your company and career is critical for business success. In the past, business leaders relied on in-person networking events. However, a ...

Chronic fatigue, disengagement, low motivation and poor performance are some telltale signs of employee burnout that companies need to pay close attention to. If your best employees aren’t completing ...

Email marketing is a powerful tool that can build customer trust and connections, drive traffic to your website and convert leads into loyal customers. However, it’s not enough to send emails and hope ...

To raise early-stage funding, entrepreneurs may self-fund their businesses, use credit cards to finance their ventures, apply for business loans and turn to family and friends. When this funding runs ...