Things aren’t looking great for the local TV broadcast industry these days, financially speaking. Just look at the credit ...

From the Amazon Ads Unboxed conference, AdExchanger reports on the ad tech products it’s building. Plus, why brand safety and ...

With buyer gripes around quality supply and publisher gripes about low CPMs, curation is starting to feel reminiscent of ad ...

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At Tuesday’s Prebid Summit, a panel of publisher and pub tech execs shared tips for how publishers can get the most out their ...

Netflix’s ad business is scaling its audience and inventory faster than its ability to monetize it, according to a recent earnings call.

At Tuesday’s Prebid Summit, a panel of publisher and pub tech execs shared tips for how publishers can get the most out their flooring strategies.

At Tuesday’s Prebid Summit, a panel of publisher and pub tech execs shared tips for how publishers can get the most out their flooring strategies.

We should welcome the opportunity to be part of identity’s path forward, now that we’ve released ourselves from the shackles ...

Data-driven shopper marketing, it’s bringing people together. And not just ad tech vendors. Consider a recent campaign ...

The advent of digital has transformed marketers’ ability to build segmented audiences and deliver highly targeted messages.

GoGo squeeZ CMO Mark Anthony Edmonson shares the key insight that helped his brand expand its audience beyond its traditional ...