From taking on Down syndrome stereotypes to making the case for mental well-being in sports, these ads got it right.

With shrinking budgets, marketers are asking agencies to produce more earned media and reactive purpose campaigns, as opposed to broader initiatives, Lanfranco said. “It’s more of that work and less ...

Coca-Cola’s AI holiday campaign was met with polarizing responses, including headlines such as “Coca-Cola kills off Santa” ...

Google is out with a new TV ad showcasing its AI platform, Gemini, as part of a campaign for the tech giant’s latest Pixel ...

Kraft Heinz is facing criticism for how it responded to a customer who says she bought multiple boxes of the brand’s ...

McDonald’s Corp. unveiled an overhaul of its US value platform that it hopes will lure penny-pinching customers back into its ...

Why creative directors need a collaborative, centralized brand-building platform so they can focus on what’s most important: ...

Every campaign is different, and every creative has their own methods, but the right tech can bring teams together and ...

London-based phone company Nothing is getting a big awareness boost after making fun of Jaguar’s widely criticized new look.

Like many retailers, Sephora is looking to understand the election’s impact on consumer outlooks. Over the summer, Macy’s Inc ...

WBD’s contextual targeting tool, called Moments, allows advertisers to target their ads by thematic content rather than more ...

The Publicis Groupe agency was selected to handle creative for A1rwater, which was founded in Abu Dhabi, United Arab Emirates ...