Shot by Illusionist Films, Mumbai, the TVC showcases a tale about how the Tailor Masterji relies on the Usha sewing machine in order to cater to the demands of today’s customers.

The Usha Memory Craft 550E, an exclusive embroidery machine offers a larger embroidery area comprising 200mm X 360mm and an extra-wide table to handle large projects catering to boutique owners.

Usha Sewing Machine has called for a creative review. The multi-agency pitch will happen in Delhi. The incumbent agency for Usha’s sewing machine category is Ogilvy & Mather.

For safety reasons, the sewing machine comes with an automatic thread cutter, dispensing with the need for scissors.

Usha Silai Schools not only train women to stitch, tailor and repair machines, but also provide them a sewing machine, a syllabus and a Silai School signage encouraging them to teach other women ...

Consumer durables major Usha International’s sewing machine division is eying a 10 per cent growth in its revenue this fiscal year.