Public relations is the lifeblood of any successful business, and press releases are key to maintaining and growing a company’s reputation. In this guide to press releases, we’ll detail how to ...

WHETHER YOU’RE A RETAILER announcing a store opening or a vendor announcing a market event, knowing the difference between a press release and a pitch, when to use them, and how to write them ...

Press release-worthy events include breaking industry news, an industry or community event, or the launch of a new product or service. They can also the publication of original research, winning a ...

The press release has long been an invaluable resource for businesses of all sizes: a simple yet effective way of getting the word out about a major acquisition, change in staffing, new product, ...

Crafting a standout press release doesn’t happen by chance—it starts with a strong foundation. Whether you're announcing major news or building brand visibility, your press release should be clear, ...

In order to pitch most journalists about your story, you’re going to have to write a press release, something many marketing professionals do wrong. This is probably the biggest mistake I’ve seen when ...

Press releases remain one of the most trusted ways to share company news. But without a distribution strategy, even the strongest announcement can fall flat. A press release distribution plan helps ...

Think of a press release as your ticket to publicity — one that can get your company coverage in all kinds of publications or on TV and radio stations. First, be sure you have a good reason for ...