iSuppli breaks down the Playstation 3 and sees cost savings for Sony. But even still, can Sony drop the price of the console to compete against cheaper alternatives? Don Reisinger CNET contributor Don ...

SAN FRANCISCO—The second generation of Sony Corp.'s PlayStation 3 gaming console features a new design and carries a bill of materials (BOM) that is 35 percent lower than the original model, according ...

SCEA president Jack Tretton talked to Game Informer about the PS3 launch in their recent issue, and as Joystiq points out today, he says that it'll be difficult to get the costs of PlayStation 3 down: ...

In the weeks since the PS3's worldwide launch, it's been opened up and smashed. Now it's being broken down into its component parts by iSuppli, a well-respected group of technology analysts. They've ...

TOKYO--Sony plans to lower the production cost of its PlayStation 3 game consoles by using less expensive chips, aiming to turn the operations profitable between September and next March, the Nikkei ...

While the PlayStation 3 cost Sony somewhere around $800 when it was launched in Nov. 2006, Sony has told Business Week that the PS3 now costs about $400 to produce—or right around the retail price of ...

Last week’s excitement over Sony dropping the price of the PS3 in Japan may prove to be short lived with news coming out of the Tokyo Game Show that some PS3 games may cost nearly $100. Sources ...

For Sony, the next holiday shopping season may be approaching much too fast, if a report by Merrill Lynch (PDF) is to be believed. According to the brokerage and financial services firm’s analysis, ...

The 2005-2006 edition of the "console wars" is a little different from previous installments in the battle to be in everyone's TV room. There are the usual skirmishes over horsepower, cost, and ...

Across the United States, most Americans were relaxing this Monday, courtesy of the long Presidents' Day holiday weekend. Not so across the Pacific in the corporate offices of Sony. The electronics ...

Sony Computer Entertainment has cut the cost of materials used to make its PlayStation 3 game console by 35 percent, according to market research firm iSuppli. The components used to produce the ...

Sony Computer Entertainment’s PlayStation 3 will be the most expensive game system on the market when it debuts Nov. 17 in North America. The much-anticipated video game console will sell for $499 for ...