Google shut down its FLoC alternative to third-party cookies tracking in favor of Topics. Here are steps marketers can take right now to prepare. Marketers need to evaluate their approach to ...

Google announced the early release of the first API for Google Trends, known as the Google Trends API. Google Trends is a site that analyzes the popularity of top search queries in Google Search ...

At Search Central Live Asia Pacific, Google has just announced that it is launching an API for Google Trends with a five-year rolling window. Google Trends API announced at Search Central Live APAC ...

Stop copy‑pasting prompts. Plug GPT‑4o into Google Apps Script, Sheets, and more to run account‑wide performance reviews automatically. If you’re still just copy-pasting prompts into ChatGPT to write ...

Rand Fishkin believes the Google API leaks contradict Google's public statements. He recommends SEO tactics like prioritizing author authority and supplementing link building with PR. The significance ...