Mars, Inc. brand Excel Gum has launched a new Canadian campaign, “Excel Study Beats,” that leverages autonomous sensory meridian response, or ASMR, for content designed to help relieve studying stress ...

A monkey has more in common with a college kid watching ASMR videos than you’d think. As a new study shows, monkeys called Barbary macaques become more chilled out after watching another ...

The team laid the groundwork for their new project by publishing an ASMR study in early 2023, which showed that so-called walking tour videos, in which people film their walk through a certain ...

Hi everyone! In today's video I will be doing asmr 100 triggers in 100 seconds! This video will include tapping, scratching, ...

New research from Northumbria University suggests a link between personality traits and the ability to experience the relaxing sensory phenomenon known as ASMR. The findings also show that it ...

How Researchers Are Beginning to Gently Probe the Science Behind ASMR Once a mysterious Internet phenomenon, “tingleheads” are starting to get real scientific attention ...

In the first study of its kind into the physiological underpinnings of ASMR, researchers from the University of Sheffield found that those who experience the phenomenon had significantly reduced ...

In another study, researchers surveyed 130 people to learn about the range of triggers for ASMR, and found that lower pitched complex sounds were especially effective as triggers of ASMR.

Fans of ASMR videos are more sensitive to their surroundings and feelings, a new study has revealed. ASMR, which stands for Autonomous Sensory Meridian Response, has swept the internet with ...