Yahoo

AMC Theatres Looks To Shorten Preshow Following Studios’ Ire – The Dish

EXCLUSIVE: After some major studios clutched their pearls over AMC Theatres’ decision to book more ads before each movie’s showtime, sources are telling us that the No. 1 circuit is working to shorten ...
Yahoo

AMC Theatres Changes Its Mind on Controversial Move

Earlier in the summer, AMC Theatres began running some pre-movie commercials in an attempt to add a little bit of revenue. However, it does not sound like that move went over too well, and it is ...
Forbes

AMC Theatres: New Plan Of Ads Before Movies Won’t Detract Moviegoers

NEW YORK, NEW YORK - MARCH 05, 2021. Photo an an AMC theater lobby (Photo by Noam Galai/WireImage) AMC Theatres is confident its new business model of running ads before movies won’t discourage ...
The Hollywood Reporter

Get Ready for More Commercials in Movie Theaters

Industry leader AMC Theatres is reversing course and joining its rivals on July 1 in adding regular ads to its pre-movie lineup in a worrisome trend for studios. By Pamela McClintock Senior Film ...
Variety

AMC Theatres Is Putting More Commercials Before Screenings. It Cheapens the Moviegoing Experience and Hurts the Film Business

“We come to this place … for magic,” Nicole Kidman famously tells AMC Theatres patrons in a viral promotion for the chain. But starting this week, audiences will have to wade through a lot more ...