At a recent taping at AT&T’s El Segundo studios, the Toyota Feature segment was devoted to bass fishing champion Kristine ...

Keeping Track is hosted by Roison McGettigan, Alysia Montano, and Molly Huddle, three Olympic runners and moms who tell the ...

The Women’s Africa Cup of Nations, which is currently in full, enthusiastic swing in Morocco, is breaking similar records.

USA TODAY sports columnist Christine Brennan chronicles the explosive growth of Caitlin Clark's popularity in her new book ...

Television viewership of Euros group-stage matches has nearly doubled from the 2022 iteration of the tournament, Fox ...

Beauty Brands Are Investing In the WNBA and NWSL not only because it's profitable but because of it's viewership.

Portland’s love for women’s sports isn’t just a slogan—it’s a movement. And this summer, that movement takes center stage ...

Serena Williams' husband Alexis Ohanian recently reflected on his investment in Angel City FC and how it ultimately proved to ...

Live women’s sports events totaled nearly 19 billion viewing minutes on 33,000 hours of programming for more than 18,000 events. By Neil Best. [email protected] @sportswatch.

Alexis Ohanian credits Serena Williams' challenges in women's sports with shaping his investments in the space.

Trans runner Sadie Schreiner filed a lawsuit against Princeton University for allegedly excluding the athlete from a women's race at the Larry Ellis Invitaitonal.

Investment in women’s sports is growing like never before with new opportunities appearing daily. Sportico will be at the ...