Elliott Investment Management has a new way to garner the attention of Southwest Airlines: a podcast.

Elliott Management, known for the range of tactics it has deployed on its targets, has just added one more weapon to its arsenal: a podcast. Why it matters: Elliott's new podcast is aimed straight at Southwest Airlines,

Southwest has hit back at activist investor Elliott after the firm called for a Special Meeting of Shareholders to elect eight new director candidates.

Elliott Investment Management is taking its fight with Southwest Airlines to investors by calling for a special shareholder meeting where they can vote on new director candidates who would ultimately steer company strategy.

The war of words between Southwest Airlines and its minority shareholder Elliott Investment Management continues as the airline refutes Elliott's request to hold a special shareholder meeting later this year.

The investment hedge fund Elliott has called for a December special meeting of the Southwest Airlines board of directors as it pushes for major changes at the Texas-based airline.

Elliott Investment Management, a Florida-based hedge fund that has an 11% stake in Southwest (NYSE: LUV), announced Oct. 14 it's requested a special meeting of shareholders to vote on its proposed slate of eight new board directors.

Southwest Airlines (LUV) faces proxy fight with Elliott as firm calls for special investor meeting. Read more here.

Tom Fitzgerald, TD Cowen vice president of equity research, joins Morning Brief to discuss the proxy battle between Elliott Management and Southwest Airlines (LUV). Fitzgerald explains that the proxy battle will "continue to add a lot of noise into the shares" for Southwest.

The airline says activist investor Elliott Management doesn't understand its business and has an "insatiable need" to place its interests ahead of other shareholders.