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This report spells out the media landscape marketers face, and the clear benefits that a well-thought out Earned Media strategy can offer brands. Earned Media excels at generating culturally salient, ...

In 2024, over-55s globally will spend 54.4% of their media time online. There is a growing correlation in the reach of curated commercial media channels between 16-34s and 55+ audiences – having risen ...

Understand what makes creative campaigns effective using best practices, benchmarks and unique frameworks. Harness the force of creativity in your work by staying on top of best practices, benchmark ...

For many years, Colgate has been committed to creating a future where we can all smile. And by all, we mean championing smiles regardless of one's age, socio-economic status, race, religion, special ...

The NHS is part of what makes the UK unique. But the extraordinary service that it provides is dependent on the numbers and dedication of its staff. Nurses form the backbone of the NHS and our story ...

With the emergence of diseases transmitted by germs, the spotlight on personal hygiene has intensified. However, the narrative extends beyond mere disease prevention. A significant aspect lies in the ...

In the 80s, the Home Care category had one distinctive, innovative brand, Yumoş. Their target was the domestic mother who was taking care of the household to provide comfort to her family. Throughout ...

Josh Bullmore, chief strategy officer at Leo Burnett and Rachel Mercer, former CXO at Proto and former head of strategy at R/GA join WARC's Lena Roland to discuss the JWT's Planning Guide's continuing ...

The weather may not have played ball, but out-of-home (OOH) has enjoyed a sizzling summer nevertheless thanks to the Olympics, Euros, Wimbledon, British Grand Prix, Glastonbury and more. This makes it ...

Just five years ago, the idea that businesses owe more to society than fatter shareholder wallets was uncontroversial. Consumers, investors, and executives seemed to agree that corporations should ...

This report is based on the WARC GEISTE framework, which examines the key global trends that will be shaping marketing strategies over the coming year.