The aim is to engage the public and foster conversation about Hong Kong's vibrant identity. The creators, led by TBWA Hong ...

WARC's latest study also reveals tech giants' intensifying dominance of global ad spend and social media leading ...

Accenture Song and TBWA Hakuhodo walked home with multiple metals at the 2024 Campaign Asia-Pacific Agency of the Year awards ...

Rajeev Lochan opines.

Jaguar's baffling attempt at reinvention from feline grace to rock-based abstraction is a masterclass in brand self-sabotage, ...

Campaign Asia-Pacific announces its 12th annual Women to Watch, highlighting exceptional leaders and diverse talent powering ...

iProspect’s 2021 transition into a performance-driven branding media agency required leaders to challenge the traditional media landscape and reshape agency operations with a performance-agility ...

The medium is the message. This fundamental truth has arguably been the theme of Sheena Liu’s career path and her impact on the media industry in Taiwan. As the general manager of TVBS, Liu has ...

Over the past 17 years, Catherine Zhu has advanced from account director to managing director at Interone China. A few years back, she played a key role in launching the agency’s Shanghai office. Her ...

In the fast-evolving world of digital project management, Tan stands out as an exceptional leader who deftly harnesses tech for operational excellence. As the process implementation lead of Oliver+, ...

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