The Telkom Radio Awards, once again, demonstrated just how much South Africa loves radio. Congratulations to the winners from ...

With approximately 95% of new products failing, standing out in today’s crowded market is more challenging than ever.

The day for buying teevees has begun. #BlackFriday. Every marketer’s dream, every marketer’s nightmare. It’s the last day of ...

When OpenAI’s GPT models burst onto the scene a few years ago, fuelling the enduring AI frenzy, I was apprehensive ...

In the rapidly evolving world of media and marketing, adopting innovative strategies is essential to maximise reach within ...

The latest Audit Bureau of Circulations (ABC) figures for quarter three, released on Thursday, show The Herald’s circulation ...

The landscape of digital marketing is constantly evolving, and Search Engine Optimisation (SEO) is no exception, writes ...

Investing in radical digital transformation has been one of the best decisions Mediamark has made. Over the last four years, ...

The ACA Producers Committee plays a pivotal role in the evolution of production within the South African advertising ...

Retail media – a type of advertising that uses a retailer’s digital platforms, like websites, apps, or in-store screens, to ...

With South African audiences increasingly turning to digital channels, a new era of entertainment is emerging, centred on ...

Every marketer today can repeat in their sleep the Marshall McLuhan maxim ‘The medium is the message’. It’s widely taught ...