Worldcoin, the Sam Altman co-founded "proof of personhood" crypto startup that scans people's eyeballs, announced on Thursday that it dropped the "coin"

Launched as Worldcoin, now simply “World,” the startup will focus on verifying users are human, in an age of AI and bots.

The project will now be know simply as "World" and plans to release "Orb 2.0," the executives said during a presentation.

Worldcoin, the identity and cryptocurrency venture co-founded by Sam Altman, is rebranding itself as World (and World Network) to reflect what it says is a broader mission. Why it matters: World is pitching its technologies as key to helping distinguish bots from humans in an increasingly AI-dominated society.