Meta Platforms Inc., the owner of Facebook and Instagram, is pushing deeper into AI-generated advertisements in a bid to make it cheaper and simpler for marketers to craft their messages.

Meta platforms such as Instagram have marketed AI tools that let users create sexually explicit images of real people.

Meta Platforms Inc (NASDAQ: META) could potentially generate over $10 billion in annual ad revenue from its WhatsApp messaging service by 2028, according to an analyst.

End-to-end encryption is still guaranteed, and Meta also said that if users only use the app to call or message their contacts, there will be “no change to [the] experience at all,” though for many, this promise simply isn’t enough.

After the tech giant announced it would begin to include ads in WhatsApp’s Updates tab, which is used by roughly 1.5 million people per day, Signal president Meredith Whittaker took to X to lure users to her messaging tool: “Use Signal,” she wrote. “We promise, no AI clutter, no surveillance ads—whatever the rest of the industry does.”

Key Takeaways Shares of Meta Platforms got a boost Monday as the tech giant announced plans to introduce paid advertising to WhatsApp, opening up a new revenue stream. After reclaiming the 50- and 200-day moving averages,

Meta and TikTok are being careful with their messaging about AI advances at the ad industry's annual festival.

It’s official, WhatsApp ’s latest update is bringing ads to the platform.