The software maker is considering upping its ad budget as it tries to take on Apple's iPod. Photos: Looking for Zune During her years at CNET News, Ina Fried changed beats several times, changed ...

One noticeable aspect of Apple's iPod advertising were the sheer number of iPod ads on television and in billboards. At the time, it seemed as if Apple was just being particularly aggressive with ...

Is the future of advertising embedded devices that measure the progress of your life? If the New York Times is right, Nike is already headed in this direction, using its relationship with Apple to ...

Advertising Age has confirmed with inside sources that Apple's current ad agency, TBWA/Chiat/Day, will be marketing the iPhone upon its release. The agency, which created the iPhone ad that was aired ...

If you've been on public transport this past week, you'll have noticed what looks like a counter-culture uprising against the iPod. Posters and stickers have appeared showing chimps, donkeys and sheep ...

According to AdAge, Apple has signed on new "content partners" who will provide visual advertisements to be displayed at the lower right of the iTunes screen while users listen to podcasts. The ...

Trying to catch up to the iPod is an expensive proposition. To tout its Zune, Microsoft launched a marketing campaign on par with that for the original Xbox. But now that the music player has spent a ...