Apple CEO Tim Cook was lambasted for green-lighting an ad for the company’s revamped iPad that showed instruments such as a piano, guitar and trumpet crushed by a giant hydraulic press. The 60-second ...

CUPERTINO -- A newly released ad promoting Apple's new iPad Pro has struck quite a nerve online. The ad, which was released by the tech giant Tuesday, shows a hydraulic press crushing just about every ...

NEW YORK (AP) — A newly released ad promoting Apple’s new iPad Pro has struck quite a nerve online. The ad, which was released by the tech giant Tuesday, shows a hydraulic press crushing just about ...

WASHINGTON (TND) — Destroying instruments that artists and consumers have used for years and continue to do so did not sit well with viewers who saw Apple's latest commercial. The tech company ...

On Tuesday, Apple introduced its new M4-powered iPad Pro, touted as the tech company’s thinnest product ever. To illustrate that point, Apple premiered an ad called “Crush!” in which a range of ...

Apple’s new iPad Pro commercial drew heavy criticism online, with the company now issuing an apology and the promise to no longer air the ad on TV. The short video, released Tuesday, shows a variety ...

Here is a nonexhaustive list of objects Apple recently pulverized with a menacing hydraulic crusher: a trumpet, a piano, a turntable, a sculpted bust, lots and lots of paint, video-game controllers.

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