Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Direct marketing—a marketing term that some have characterized as a tired or outdated ...

No. Direct marketing is any marketing activity that can generate a direct and measurable response. Conventional advertising can be "direct," as can telephone, fax, e-mail and, of course, the Internet.

Direct marketing can be done in-house, outsourced, or be a combination of both. Where direct marketing is outsourced, it is important that a data controller clarifies the third party’s role in ...

Brian Kurtz has been a direct marketing professional for 36 years. By studying legendary direct marketing practitioners, he has learned that the keys to their selling success apply to all marketing ...

Direct Message: Direct marketing testing isn’t a hurdle—it’s your clearest path to long-term gains, customer insight, and competitive edge. To learn more about our editorial approach ...

PORT SAINT LUCIE, Fla.—Infusion Direct Marketing, Inc., a public relations firm in the security industry, announced it has recently launched a new website along with an expanded portfolio of marketing ...

A solid marketing strategy can help to explore your firm's growth and for many advisors, that means a focus on email and social media. Direct mail marketing is often overlooked but it can offer ...

Direct mail is the key to a fully optimized marketing strategy in 2024. In a world of digital clutter, direct mail lets you create lasting impressions, be more noticed and leave a lasting impact ...

The pandemic, inflation, supply chain interruptions, and rising interest rates have done little to dampen insurance industry enthusiasm for direct mail marketing, Goldman told a recent Society of ...

No B.S. Direct Marketing The Millionaire Maker has done it once again! Dan S. Kennedy revisits little-known, profit-proven direct mail strategies that continue to be effective for ANY business.