Starbucks taps former Chipotle executive
Starbucks taps former Chipotle executive as global chief brand officer
In his first week on the job, CEO Brian Niccol said improved the company's branding was one of his four priorities to turn around the U.S. business.
Starbucks hires former Chipotle executive Tressie Lieberman as first global chief brand officer
Starbucks announced Friday the appointment of former Chipotle marketing executive Tressie Lieberman as the Seattle-based company’s first global chief brand officer. CEO Brian Niccol announced the creation of the new position last month as a way to ensure “clear accountability under a single leader” regarding consistent portfolio-wide brand experience.
Starbucks new CEO taps fellow Chipotle alum for top marketing role
Starbucks on Tuesday announced it hired food marketing veteran Tressie Lieberman to take its top marketing job, the latest in a spate of executive reshuffling by new CEO Brian Niccol. Lieberman and Niccol overlapped at Chipotle,
Starbucks appoints new global chief brand officer
CNBC's Kate Rogers joins 'The Exchange' to report on more executive changes at Starbucks.
Starbucks’ Niccol Taps Ex-Chipotle Executive to Reposition Brand
Starbucks Corp. hired a former Chipotle Mexican Grill Inc. executive for a key role in new boss Brian Niccol’s efforts to reverse a sales slump and revitalize the brand.
Starbucks hires ex-Chipotle executive to lead brand revamp
Tressie Lieberman will join Starbucks on Nov. 4 as chief brand officer, the company said in an emailed statement Friday. She will lead marketing, product development, digital, creative and analytics.
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Starbucks ($SBUX) has appointed a new global brand chief as incoming CEO Brian Niccol shakes up the retail coffee chain. Starbucks has named
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