Navigating the world of headphones, especially those equipped with Active Noise Cancellation, can be tricky: they’re so numerous options from brands like Bose and Sonos, it’s easy to feel lost. However, when it comes to premium audio experiences, Apple remains a standout choice. If you’re looking to indulge yourself, now is the perfect time.

Black Friday deals have come for Apple’s AirPods: the AirPods Pro 2 have dropped to $154, which is a record-low price. At the moment, you can also get the AirPods 4 starting at $119. These are some of the most sought after wireless earbuds during this time of year precisely because the sales are so good.

Apple's AirPods Pro ( 8/10, WIRED Recommends) are the rare exception in the modern electronics market. Even as the number and quality of wireless earbuds changes around them, they just keep getting better. Now that they're on sale for Black Friday at the lowest price I've ever seen, there's no reason for iPhone owners to buy anything else.