Why AI’s real failure isn’t intelligence but memory and how broken continuity is quietly undermining advertising performance.

OpenAI's soon-to-be-launched advertising business could generate tremendous revenue if management executes well.

Fox Corporation beats earnings estimates with $5.18 billion revenue, up 2% year over year as cable programming and ...

For those who remain blissfully unaware, Melania is Brett Ratner's glossy documentary movie following the First Lady during ...

In essence, AdCP aims to do for AI-driven advertising what OpenRTB once did for real-time bidding—bring order to chaos. But this time, it’s not just about banner ads; it’s about creating a universal ...

Andromeda and GEM now determine how ads are selected, ranked, and sequenced across Meta. Here’s what changed and what drives ...

Aside from the regular additions and removals, there is another restriction on Netflix.

Advertising is essential for making the world aware that your small business exists and for persuading prospects to buy your product or service. Many small business owners, however, are unsure of how ...

A pricing error in an advertisement can be a nightmare for a small business. Imagine customers flooding into a store expecting a great deal because an advertisement ...

The digital screens that allowed for the quick turnaround — nonexistent a few decades ago and commonplace today — are an ...

Companies are offering law enforcement agencies the ability to track smartphone users through advertising data gathered on their devices. Le Monde attended confidential presentations of these new ...