In 2007, Mazda Motor Corp. made an outlandish promise. Though the company planned to continue exclusively making petroleum engines, its “Sustainable Zoom-Zoom Strategy” vowed to provide customers ...

Over 20 years ago, “Zoom-Zoom” was Mazda’s friendly slogan that welcomed buyers with promises of an exciting and engaging vehicle lineup, but the world has changed a lot since that happy-go-lucky ...

While the "Zoom-Zoom" slogan is no longer front and center at Mazda, it hasn't completely gone away. For instance, it appeared in an Australian Mazda commercial in 2024, reimagined, but still ...

Mazda, no longer wanting to just "zoom zoom," seems to be making a slow but steady U-turn, valuing fuel economy above speed. Consider the 2010 Mazda CX-7 crossover SUV. Having appeared for the 2007 ...

We recently lamented Mazda’s decision not to bring their new MPV minivan to the States. Mazda helped explain the decision by saying that minivan marketing practices put too much downward pressure on ...

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Dino Bernacchi believes that Mazda's climb to premium positioning in terms of vehicle styling, quality and content has made enough progress that the brand can veer away from its "zoom-zoom" heritage ...

Engaged driving experience: Mazda's reputation for sporty handling shines through in the CX-30. Sharp steering and a well-tuned suspension make it a joy to navigate twisty roads. Upscale interior: ...