When you open YouTube Studio, you are often met with a sea of graphs and numbers, leaving you wondering, "Where should I even ...

YouTube's rolling out some changes to its Advanced Mode in YouTube Analytics, which it's hoping will make it easier for more users to glean relevant, valuable information from the tool, rather than it ...

My audience retention rate is around this much; is that high?My click-through rate is around this much; what do you ...

Every so often digital platforms have to shift their analytic capabilities so that the metrics better reflect how marketers deploy their media campaigns. YouTube is among those platforms. The recent ...

YouTube has become one of the most important platforms for musicians to build their audiences, connect with their fans, and break new ground creatively. And now thanks to a new partnership with ...

Once upon a time, YouTube users would visit the platform to catch their favorite longform videos. Their favorite channels and creators would upload them and those videos would be viewable anytime ...

YouTube Analytics is getting five updates that give creators access to more data on how users engage with their channel’s content. The updates include: More data about channel memberships More data on ...

YouTube is rolling out an update to analytics reports that will benefit content creators who make videos in different formats. You’ll now be able to see the total number of video views for each type ...

The Analytics tool in YouTube Studio is adding new and returning viewer metrics to help creators better “understand different trends in your audience over time.” Available on the desktop web, the ...