Kanye West became a billionaire in 2020, mainly due to the success of his Yeezy-Adidas partnership, which was valued at $1.5 ...

On December 2 nd, Footwear News will honor Kanye West with the “Shoe Of The Year Award", acknowledging the success and cultural imprint of his Adidas Yeezy Boost. “The sneaker releases ...

When Bieber finally shows up to the interview, draped in throwback Chicago Bulls shorts and speckled Yeezy Boost 350s, the difference between now and three years ago is immediately evident.

KANYE West transformed his office into a “sexual playground” while his wife Bianca Censori acted as his “sex party ...

They can’t keep surprising to the upside,” said one analyst. The post Adidas Posts Early Earnings Surprise on Samba Wave ...

Choosing the perfect pair of Yeezy sneakers depends on your personal style, comfort preferences, and intended use: For ...

Shoppers were waiting outside stores from midnight to grab a pair of Adidas Yeezy Boost 350s. Within minutes of their release at 09:30 BST, the £180 shoes were being resold online for double the ...

The Yeezy saga took its inception in 2009, borne out of a visionary partnership between renowned rapper and fashion icon ...

This quarter the Yeezy Blush 500 and the Yeezy Boost 700 were the most wanted styles" during the first quarter of 2018, Katy Lubin, a communications director at Lyst, told Business Insider.

The financial boost is attributed to the soaring popularity of Adidas’ Samba and Gazelle models. Sales have risen by 7%, reaching a substantial £5.39 billion. The company’s strategic focus on these ...

Dingyun Zhang has teamed with adidas again, releasing 2 new Sambas and a very radical, futuristic Dingyun Zhang x adidas ...

After months (even years) of speculation, it looks like we're seeing a new Off-White x Air Jordan 1! Read what we know so far ...