It’s commonly called "content marketing" but most people I know use content such as case studies more frequently as sales tools in "content selling." During a sales call you learn what a prospect is ...

Here's how to write a case study that showcases the benefits of your product or service and turn visitors into buyers, clients, or customers. Anyone can write nice things about their own brand. But ...

Have you read any case studies from your law firm's peer or competing firms recently? Have you read your own firm's case studies recently? If you have (or even if you have not), what I am about to ...

Case studies are like condensed action films—full of characters, plot, and conflict—in which, thanks to your help, the clients get what they want. Part of a case study's persuasive power comes from ...

This article is about case studies... Wait. Don't leave yet! In the past, everything about case studies has probably made you run far away. They are often dry, generic, or pretty much just a high ...

You have /5 articles left. Sign up for a free account or log in. The Problem: Undergraduates are arriving to school with little writing experience, which makes their ...

To make extra money, I do some work on the side for a semi-famous social scientist who writes best-selling books. He hires me to write the “case studies” that he drops into each chapter, as “real life ...