Personification can be defind as the attribution of a personal nature or human characteristics to something nonhuman – relevant to this blog only because my uncaffeinated mind decided to personify ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Let's start with the fact that PR and marketing are not the same, although many people think ...

Mikeie Reiland is a staff writer for Education at Forbes Advisor. Before coming to Forbes Advisor, he wrote magazine journalism for publications like the Oxford American, Bitter Southerner, and Gravy.

Build relationships, reputations, partnerships and promotions. Advertising and public relations are integral to the success of every modern-day organization. By focusing on areas such as brand ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Candice Georgiadis At ...

When Joseph Mazer thinks about what makes him nervous as dean of the University of Tennessee's College of Communication and Information, it always comes back to student opportunity. Mazer wants to ...

NEW YORK--(BUSINESS WIRE)--Today the Business Intelligence Group announced that Daversa Partners has won the 2023 Public Relations and Marketing Excellence Awards for the Marketing Department of the ...

People often believe public relations and advertising are interchangeable, however this notion couldn’t be more incorrect. The two are very different, as advertising agencies are tasked with blatant ...

Research, plan, implement and evaluate effective public relations/advertising campaigns. Develop and design creative storytelling to raise awareness, educate audiences, advocate change and influence ...