You probably noticed this place is called Mount Scary. Well, that’s not because of the mountain. Allow me to explain. Y’see, she’s not just a yeti… she’s a scary yeti. Scary is an adjective. An ...

“This more efficient process will enable us to develop compelling campaigns more frequently.” That evolution is about more than simply adding specificity and more words. Here are four easy tactics to ...

Have you ever wondered why some writing feels vivid and engaging while other texts seem flat and lifeless? The secret often lies in the strategic use of descriptive words, specifically, knowing when ...

Is there something unforgivably, infuriatingly obfuscatory about the unrestrained use of adjectives and adverbs? Many celebrated stylists think so. Crime writer Elmore Leonard, who died last week, ...

You probably noticed this place is called Mount Scary. Well, that’s not because of the mountain. Allow me to explain. Y’see, she’s not just a yeti… she’s a scary yeti. Scary is an adjective. An ...