In the world of sales and marketing, there’s a thing known as a unique selling proposition, or USP. Put simply, it’s the one thing that differentiates your product or brand from competitors. What if ...

If you’ve never heard of guerrilla marketing, it can sound intimidating. After all, it comes from the term guerrilla warfare. The goal of guerrilla marketing is to drive brand awareness through ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Every company—from startups launching their first product to established corporations ...

"Our unique selling proposition (USP) positions our real estate agents for unparalleled success by emphasizing that 'Your Brand is Your USP, and Your USP is Your Brand.' This approach empowers our ...