Learn how to hone in on the things about your business that truly stand apart from the rest. Your unique selling proposition helps investors understand why customers will be excited by your product or ...

In the world of sales and marketing, there’s a thing known as a unique selling proposition, or USP. Put simply, it’s the one thing that differentiates your product or brand from competitors. What if ...

Opinions expressed by Entrepreneur contributors are their own. The business world is incredibly competitive — which is undoubtedly why roughly 45% of businesses fail within five years of opening.