Typography does not act alone. A typeface becomes meaningful when attached to a specific word. Adidas is not iconic because ...

As design journalists, we like to think we understand the power of fonts. Typography is an essential pillar of design, one with the power to elicit strong subconscious responses from the reader. But ...

Jeb! is fine, as far as logos go. It's uninspired, sure, but it gets the job done. But as a piece of typography, it's crap. Actually, it's worse than that. “It’s a piece of shit, and you can quote me ...

Logos are notoriously difficult (and costly) to design, yet they’re mission critical for any business. Instead of using graphics, try a typographic approach instead. Typographic logos, like the ones ...

It’s a classic move in the fashion playbook when trying to signal a new direction or herald a new designer. But are shifting sensibilities leading more brands to reconsider the humble serif? By Aileen ...

Logos surround us in digital and physical space. Logos surround us in digital and physical space, but we rarely examine the thought and artistic thinking that goes into the design of these symbols.

Airline Qantas has revealed a new logo for just the fifth time in the company’s history, moving on from the 2007 iteration of the design created by Hans Hulsboch. The tweaked logo is also accompanied ...