Direct mail continues to define itself as a welcome advertising channel as consumers increasingly tune out digital ads. Studies show that 95% of direct mail is engaged with by recipients — often ...
Salesforce AI Research is working on preparing customers for the use of AI agents in the company. The CRM provider is relying on a simulator to facilitate the transition to the so-called "Agentic ...
Salesforce agreed Tuesday to purchase popular cloud-based integration and API management vendor MuleSoft for $6.5 billion. MuleSoft, which went public last March, offers the promise of natively ...
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