This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Pull-Ups on Monday (Dec. 16) announced a campaign that ...

Parents now can download the iGo Potty app created by training pants brand Pull-Ups. The application is designed to make potty training easier for both children and parents. iGo Potty let parents ...

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If your child is ready to begin potty training, the right training pants can help make the switch from diapers to underwear easier and less stressful for both parent and child. Training pants are made ...

Kimberly-Clark has unveiled what it’s calling a “marketing relaunch” campaign for its Pull-Ups brand of potty-training pants. The campaign, from Publicis Group’s Leo Burnett introduces two new ...