But for commercial TV channels, adverts have been their main income source for the past 70 years. The first advert on UK television was for Gibbs SR toothpaste, broadcast on September 22, 1955.

As ITV marks 70 years of TV advertising, shifting definitions of what counts as ‘TV’, changing viewing habits and evolving ...

Last week marked the 70th anniversary of television advertisements in Britain. For years the BBC had been the only TV network ...

Colgate is getting squeezed. Procter & Gamble, maker of archrival Crest toothpaste, is starting to see the results of an aggressive marketing campaign, including a massive jump in ad spends and primo ...

Attorney General Ken Paxton has reached a historic agreement with Colgate-Palmolive Company "Colgate" regarding the depiction of fluoride toothp ...

The new visuals for packaging and promotions will feature a “pea-sized” amount of toothpaste for children under six years.