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Adidas cut ties with Kanye West, ending production of his Yeezy sneakers, but that's only lit a fire under the resale market. LightRocket via Getty Images Yeezys may be canceled by Adidas, but the ...

Kanye West fans have slammed Adidas' decision to rename his Yeezy collection after the sportswear company dumped him over antisemitic comments. Adidas severed ties with the rapper — who has officially ...

After severing ties with Ye in 2022, athletic apparel company Adidas returned its Yeezy products to its website for sale. That decision proved wise, as Adidas received more orders than anticipated due ...

Adidas has many options on what to do about its Yeezy Inventory, though none are particularly good. CEO Bjørn Gulden told analysts that even donating Yeezys may be risky, as people could sell them.

View “#resale trends” posted on instagram >>> Sneaker culture continues to lead fashion, and 2022 was a landmark year defined by iconic releases, frenzied resale markets, and highly coveted models ...

For a time, Kanye West’s Yeezy sneakers were one of the most coveted pairs of shoes. But that’s since changed—and it has the brand’s parent company, Adidas, in a bind. The German sneaker behemoth is ...

In 2013, Kanye West broke fashion culture, announcing that he’d be leaving Nike and bringing his “Yeezy” collaborative line and team to their chief competitor, Adidas. For ten years, the collaboration ...

FRANKFURT, Germany (AP) — Adidas brought in 400 million euros ($437 million) from the first release of Yeezy sneakers left over after breaking ties with Ye, the rapper formerly known as Kanye West, as ...

Adidas brought in 400 million euros ($437 million) from the first release of Yeezy sneakers left over after breaking ties with Ye, the rapper formerly known as Kanye West, as the German sportswear ...

Adidas has cashed in on surplus Yeezy stock, after terminating its contract with Kanye West last year. The footwear giant received over $560 million in orders for inventory it had originally planned ...

Bembury, who spearheaded Versace’s entry into the sneaker market and has designed for Yeezy, New Balance, Crocs and more, has ...