The 4 Ps are the key factors in marketing a product or service to consumers: product, price, place, and promotion. They are also known as a marketing mix.

A marketing mix includes multiple areas of focus as part of a comprehensive marketing plan. The term often refers to a common ...

We all know the marketing mix, or the 4 Ps of Marketing, but what if we focus more on the consumer side of things and come up with a more focuses marketing mix focused on those clients. Here is the 4 ...

Good wages will change customer experience,” says Jagdish N. Sheth, Charles H. Kellstadt Professor of Business ...