MEXICO CITY — In order to gain ground in the U.S., NBC U-owned Telemundo is challenging Mexican media rival Televisa abroad. Televisa’s telenovelas on Univision routinely beat Telemundo in the ratings ...
As last week's upfront announcements indicated, the leading Spanish-language networks, Univision and Telemundo, plan to take an active role in covering the 2008 presidential election. On Tuesday, ...
Telemundo plans to conclude agreements with seven marketers in which each would use various brand integrations in a telenovela the network will air essentially commercial-free. The Spanish-language ...
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