Acknowledgments -- 1. Introduction : the challenge of Technicolor -- 2. Forging a new aesthetic : from opera to color consciousness -- 3. A feature-length demonstration : Becky Sharp -- 4. Unobtrusive ...
Starting almost 90 years ago, Janesville, WI relied on General Motors advertising to sell Chevrolets made there. GM used Hollywood film makers and Chevrolet became the best selling car in the country.