"Many have assigned motives and labels to me that just aren’t true," the actress tells PEOPLE exclusively of backlash she's faced this year as she promotes her upcoming film 'The Housemaid' Catherine ...

Sydney Sweeney is facing renewed backlash after doubling down on her involvement in the controversial American Eagle brand – ...

Sydney Sweeney is partnering with American Eagle for a new ad campaign, "Syd for Short." The team-up comes nearly a year after the Euphoria star sparked controversy with her for campaign, "Sydney ...

Sydney Sweeney is delivering a winter wardrobe moment in her favorite denim. Months after her infamous American Eagle campaign sparked massive online controversy, the actress, 28, shared new photos in ...

Sydney Sweeney is addressing the backlash she received over her controversial American Eagle jeans campaign. “I did a jean ad. I mean, the reaction definitely was a surprise, but I love jeans,” the ...

Sydney Sweeney and her infamous jeans dominated headlines last summer for all the wrong reasons – and almost one year on, she’s referenced the controversy in a brand new ad. The Euphoria star sparked ...

Whether you loved them, hated them, or didn’t have strong feelings about them, there’s no denying how viral Sydney Sweeney’s jean campaign for American Eagle went. Last summer, the jeans ad was met ...

An American Eagle ad featuring actress Sydney Sweeney on a billboard in Times Square in New York. Photo: Michael Nagle/Bloomberg via Getty Images On the one hand, says Duffy, there's nothing new to ...

The clothing retailer cited the Sweeney ad campaign and a partnership with Kansas City Chiefs tight end Travis Kelce as a driver of growth — and saw its share price surge 25 percent after hours. By ...

Sydney Sweeney has moved on from "great" jeans to sun-lit shorts. After combatting controversy over her 2025 American Eagle ad campaign, the Euphoria star has teamed up with the clothing company again ...