The Rukavina family joined us live to share their story of using real people in advertising for a Swiffer commercial. Swiffer’s new marketing campaign called the “Swiffer Effect” revolves around real ...

Procter & Gamble’s Swiffer brand has partnered with Warner Music Group to roll out its first music video contest. People can submit music videos of a minute or less featuring either a Swiffer Duster, ...

There's no need to drag out your full-sized upright or canister vacuum for every little cleanup job. Our labs are just finishing up tests of two sweeper/vacs, the Dyson Hard DC56 ($330) and the ...