Subliminal advertising -- placing fleeting or hidden images in commercial content in the hopes that viewers will process them unconsciously -- doesn't work. Recent research suggests that consumers do ...

Every day, millions of consumers encounter thousands of advertising messages without realizing the sophisticated psychological techniques embedded within them. Modern advertising campaigns rely ...

Who ya gonna blame for the “subliminal” message in George W. Bush’s campaign advertisement that got pulled off the air because it flashes the word “RATS” across the screen while Al Gore’s Medicare ...

The instantly recognisable golden arches of the McDonald's logo appear as an optical illusion cast by lasers and lighting on ...

Answer: Research in marketing has shown that subliminal advertising does not work. In careful studies, subliminal perceptions has had no effect on motives like hunger. Nor does it have an effect ...

MOSCOW -- Deep within a Russian television advertisement for a local beer, Klinskoye, lurked a split-second message for another thirst-quencher: Pepsi. An image of Palmolive Fruit Essentials soap was ...

As much a backhanded indictment of easy access to DV cameras, motion graphics software, and Final Cut Pro as the slippery advertising tactics it targets, this kitchen-table doc aims to expose the ...

Imagine sipping a beer and suddenly landing your dream job, or a glass of wine doubling your bank balance. Sounds like magic, right? Yet, alcohol ads craft these fantastical scenarios to sneak into ...

Subliminal TikToks, which contain hidden personal affirmations, are exploding on the platform, with the hashtag #subliminal reaping more than 600 million views. Tik Tok TikTokers eager for more ...

Based on the short story “Eight O’Clock in the Morning” by Ray Nelson, They Live stars the late professional wrestler Rowdy Roddy Piper as a drifter named Nada (Spanish for nothing). He finds a ...

(Editor’s Note: As inferred by the above headline, Bryan Dondero’s ensuing post contains a running subliminal thread. While I won’t spoil the fun by revealing exactly what it is, I will tell you that ...