On the mission to grow out your natural 4C hair, you’ve been following the biggest YouTube vloggers, trying out new protective styles and investing in the most popular hair care products. But many ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." Because there is no one-size-fits-all when it comes to curls—and let’s be real, anything in life—keep ...

The 21Ninety Awards have long been a celebration of the women shaping beauty, wellness, and lifestyle culture from within the community.

It’s easy to find yourself in a rut when it comes to styling your natural hair. If you’re tired of your everyday twist out or plaits, we’ve got some solutions for you. And it starts with some major ...

Join me every Monday, Thursday, and Saturday at 4 PM Central for exciting new content! In today's video, I'm thrilled to ...

Caring for 4C hair doesn’t have to cost a fortune. Here are the 7 budget-friendly tools I actually use at home to wash, detangle, style, and grow my natural hair in Nigeria. By Gloria Adesanya May 12, ...

I could write a book about the ups and downs my hair and I have had. Now, at 29, I feel like I’ve found a routine that works. Growing up, my 4C hair was thick and pretty unmanageable when it wasn’t in ...

That feeling of finally being seen and heard for the first time is unlike any other. Black-owned haircare brand 4C Only is promoting that very notion in its name and most definitely in its products.

Black women are the furthest thing from a monolith. However, there’s no denying the paralleled experiences that come with learning, embracing, and experimenting with our hair — no matter where we are ...